I’ve just had this article published by The Telegraph. Sometimes, it’s only when you read yourself elsewhere that you see that you buried your more important point under less significant ones.
“Since the 2005 election, we have raced past the tipping point. Facebook has 23 million British users. About half of the eligible voters are social networkers, sharing and seeking recommendations among peers rather than trusting broadcast messages. The real contest is not the three-way blogs/newspapers/politicians fight, but how effectively each can cast its bait into the social networking sites, and who will have the greatest effect.”
So the creation of good viral objects may make a big difference? Apropos of that, yesterday, the people behind MyDavidCameron added a new string to their bows: MyToryTombstone.
Whatever else it does in terms of damaging the Tories (I’m sure the Tories have plans of their own on this front), this comment really sums up how difficult it will be for parties to get their narrative out this year.