New series: Leadership blogging – a primer

I’m going to be publishing a series of practical advice posts here on ‘leadership blogging’ -how social media can help influential people increase their influence – and (perhaps more importantly) be more influenced by others in useful directions.

These posts won’t really tell you what to say if you decide to start using blogging tools for a leadership purpose. Instead, it will help you focus on what it is you can achieve by thinking out loud in a constructive way. However, the message that will come through from most of the posts in this series will be that a blog can be, primarily, a listening tool.

For these purposes, I’m going to treat ‘blogging’ as a catch-all to include ‘micro-blogging’ (Twitter, Facebook, etc), ‘fast-blogging’ (using Posterous, Tumblr, etc) and the more conventional longhand that you can do with tools like WordPress.com, Blogger and the more flexible, bespoke hosted offering from WordPress.org (which you may need a bit of help with). This is a good-enough guide to all of these questions but a five minute chat with me will probably sort this question out for you.

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