Bypassing the ‘hard-to-avoids’
Written by Paul Evans on January 25, 2010 – 9:47 am
Via Mick Phythian, I’ve just seen this (shorter version: people don’t use interactive services because it undervalues their time, ‘valuing it at zero’- face-to-face is a more reliable ideal, and the utility calculation has to be positive before people will take online options. If buying something online saves you £20 then you may take the [...]