Even after Googling for ten minutes or so, I was unable to work out whether it was Groucho Marx or George Burns who said, “The secret of acting is sincerity. If you can fake that, you’ve got it made.” 
That may be true for actors, but one of the hardest lessons that brands, politicians and marketers are [...]

Speaking to Trade Unions about social media tonight. Going to cover ideas like ‘crowdsourcing policy evidence’ ‘point-of-view shifting’ and trying to focus members on policy not politics, participative policy-making and the benefits (better quality, more credibility), increasing the visibility of Unions and recruitment patterns online. I’ll post the notes up here later.

Psst – viral marketing [...]