In a couple of previous postings here, I underlined the importance of targeting, and the need to make sure that your work is being followed by the key people that you need to influence (advocacy targets, colleagues, connectors and mavens, etc). This post will qualify that slightly. Numbers also matter. While it’s important to have [...]
Posts under ‘Organisational mentoring’
Leadership blogging tips 5: Downgrade the in-box
Bloggers often teach themselves to ignore their email inbox. In writing the occasional blog-post / tweet / Facebook status update, we learn to choose what message we want to put out today – and the value of grabbing people’s attention with a short classy bit of profundity. And we start to lose patience with others [...]
Viral fraternalism: Why trades unions have the most to gain from social media tools
Even after Googling for ten minutes or so, I was unable to work out whether it was Groucho Marx or George Burns who said, “The secret of acting is sincerity. If you can fake that, you’ve got it made.” That may be true for actors, but one of the hardest lessons that brands, politicians and marketers [...]
Leadership blogging tips 3: Mean what you say
“If you want to hear God laugh, tell him your plans” – Woody Allen Blogging helps you develop your thoughts in public. This can improve your productivity and create a new dialogue with a targeted group of people that you want to work with more closely.
Leadership blogging tips 2: Productivity, recreation or therapy?
Unless social media makes you more efficient and effective, it’s recreation or therapy*. Obvious, eh? As Flannery O’Connor said… ‘I write because I don’t know what I think until I read what I say.’
Leadership blogging tips 1: Target your audience
Short. Classy. Targeted. The busy influential people that you most want to have a conversation with are not likely to be impressed by ‘digital incontinence.’ Peter Jay was upbraided by a sub-editor at The Times for writing his column too densely. He replied: ‘I am writing for three people in England, and you are not one of [...]
New series: Leadership blogging – a primer
I’m going to be publishing a series of practical advice posts here on ‘leadership blogging’ -how social media can help influential people increase their influence – and (perhaps more importantly) be more influenced by others in useful directions. These posts won’t really tell you what to say if you decide to start using blogging tools [...]
Speaking to Trade Unions about social me …
Speaking to Trade Unions about social media tonight. Going to cover ideas like ‘crowdsourcing policy evidence’ ‘point-of-view shifting’ and trying to focus members on policy not politics, participative policy-making and the benefits (better quality, more credibility), increasing the visibility of Unions and recruitment patterns online. I’ll post the notes up here later.
