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	<title>Memeserver Ltd &#187; Web culture</title>
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		<title>Digital exclusion</title>
		<link>http://www.memeserver.co.uk/2009/07/digital-exclusion/</link>
		<comments>http://www.memeserver.co.uk/2009/07/digital-exclusion/#comments</comments>
		<pubDate>Fri, 24 Jul 2009 09:14:55 +0000</pubDate>
		<dc:creator>Paul Evans</dc:creator>
				<category><![CDATA[Web culture]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.memeserver.co.uk/?p=355</guid>
		<description><![CDATA[When new applications like Twitter proliferate, they rapidly become a &#8216;must have&#8217; in certain circles. If you go to a conference, not having a twitter account excludes you from Kathryn blogged this here a while ago &#8211; and I get the impression that it can be fixed if you can get the attention of somone [...]


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			<content:encoded><![CDATA[<p><a href="http://www.twitter.com/paul0evans1"><img class="alignright size-medium wp-image-356" title="twitter-logo" src="http://www.memeserver.co.uk/wp-content/uploads/2009/07/twitter-logo-300x110.jpg" alt="twitter-logo" width="300" height="110" /></a>When new applications like Twitter proliferate, they rapidly become a &#8216;must have&#8217; in certain circles. If you go to a conference, not having a twitter account excludes you from</p>
<p><a href="http://kathryncorrick.co.uk/2009/07/02/twitters-quiet-problem/">Kathryn blogged this here a while ago</a> &#8211; and I get the impression that it can be fixed if you can get the attention of somone from twitter. Solobasssteve told me that he managed to get through the unresponsive support system and his tweets are now being picked up.</p>
<p>So, <a href="http://act.ly/bi">in the meantime, be a pal? Sign the petition!</a></p>
<p><em><strong>Update: 29.7.09 &#8211; it worked! The search is now indexing my hashtags! Ppl power! Thanks to </strong></em><a href="http://www.twitter.com/charles"><em><strong>http://www.twitter.com/charles</strong></em></a><em><strong> for fixing this for me.</strong></em></p>

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		<title>Twittering PICamp</title>
		<link>http://www.memeserver.co.uk/2009/05/twittering-picamp/</link>
		<comments>http://www.memeserver.co.uk/2009/05/twittering-picamp/#comments</comments>
		<pubDate>Tue, 19 May 2009 10:02:29 +0000</pubDate>
		<dc:creator>Paul Evans</dc:creator>
				<category><![CDATA[Online engagement]]></category>
		<category><![CDATA[Web culture]]></category>
		<category><![CDATA[picamp]]></category>
		<category><![CDATA[Unconference]]></category>

		<guid isPermaLink="false">http://www.memeserver.co.uk/?p=321</guid>
		<description><![CDATA[If you want to get an idea of the value of Twitter, here&#8217;s my experience in establishing an &#8216;unconference&#8216; and publicising it quickly and cheaply.  Last week, myself and Mick Fealty of Slugger O&#8217;Toole launched PICamp. We did it using a free-of-charge Ning website and the whole development took about an hour &#8211; soup-to-nuts (as they [...]


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			<content:encoded><![CDATA[<p><img class="alignleft size-medium wp-image-322" title="twitter-logo" src="http://www.memeserver.co.uk/wp-content/uploads/2009/05/twitter-logo-300x110.jpg" alt="twitter-logo" width="210" height="77" />If you want to get an idea of the value of <a href="http://www.twitter.com">Twitter</a>, here&#8217;s my experience in establishing an <em>&#8216;unconference</em>&#8216; and publicising it quickly and cheaply. </p>
<p>Last week, myself and Mick Fealty of <a href="http://www.sluggerotoole.com">Slugger O&#8217;Toole</a> launched <a href="http://www.picamp.org">PICamp</a>. We did it using a free-of-charge <a href="http://www.ning.com">Ning</a> website and the whole development took about an hour &#8211; soup-to-nuts (as they say in the film industry).</p>
<p>Mick put a couple of posts on Slugger O&#8217;Toole to get a bit of interest and within a few days we had over fifty people signed up on the site. On Friday lunchtime, I set up a <em><a href="http://twitter.com/picamp">PICamp</a></em><a href="http://twitter.com/picamp"> Twitter account</a>. I found a handful of key political twitterers in Northern Ireland and followed all of the contacts that they have as followers / followees. Within a short time I had nearly 1,000 people that are likely to be interested finding out about PICamp for the first time in a fairly unobtrusive way.</p>
<p>Over 140 twitterers were following PICamp back within 24 hours and the numbers have grown steadily since.<span id="more-321"></span></p>
<p>Anti-spam purists (and by most standards, that description fits me quite well) may find this slighlty objectionable, but by any utilitarian calculation, I&#8217;d argue that it&#8217;s OK to use a permissive system to market a non-profit conference about how social media can improve politics. </p>
<p>Getting 2-300 people in the door of an unconference in London is fairly easy these days. <a href="http://barcampbelfast.com/">BarCamp Belfast</a> attracted similar numbers using a template that social media geeks would be waiting for.</p>
<p>Politicos, however, are another matter altogether. If we can pull something like this around, attracting around eighty people  for an afternoon of lively debate (on a weekday during a European Election campaign) I think it will demonstrate quite a strong convening power &#8211; bearing in mind that the whole of Northern Ireland&#8217;s total population is 1.7million &#8211; about a quarter of London.</p>
<p>None of this is that original. <a href="http://kathryncorrick.co.uk/">Kathryn Corrick</a> helped to organise a set of <a href="http://digitalbritainunconference.wordpress.com/">Digital Britain Unconferences</a> recently, and provides <a href="http://digitalbritainunconference.wordpress.com/download/">a good briefing in the basics</a> of how to do this.</p>

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		<title>The future funding of journalism and original non-US drama on TV</title>
		<link>http://www.memeserver.co.uk/2009/05/future-funding-journalism-original-nonus-drama-tv/</link>
		<comments>http://www.memeserver.co.uk/2009/05/future-funding-journalism-original-nonus-drama-tv/#comments</comments>
		<pubDate>Fri, 15 May 2009 12:13:49 +0000</pubDate>
		<dc:creator>Paul Evans</dc:creator>
				<category><![CDATA[Thought leadership]]></category>
		<category><![CDATA[Web culture]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[Public Service Broadcasting]]></category>

		<guid isPermaLink="false">http://www.memeserver.co.uk/?p=318</guid>
		<description><![CDATA[I&#8217;ve written a post over on the Common Endeavour political weblog about the problem with policy-deliberation and how it may result in the ideal solution to the people-won&#8217;t-pay-for-content-anymore problem. Psst - viral marketing doesn't work - pass it on!: No related posts. Related posts brought to you by Yet Another Related Posts Plugin.


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			<content:encoded><![CDATA[<p>I&#8217;ve written <a href="http://commonendeavour.org/2009/05/15/under-our-noses/">a post over on the Common Endeavour political weblog </a>about the problem with policy-deliberation and how it may result in the ideal solution to the people-won&#8217;t-pay-for-content-anymore problem.</p>

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		<title>The meaning of memes</title>
		<link>http://www.memeserver.co.uk/2009/05/meaning-memes/</link>
		<comments>http://www.memeserver.co.uk/2009/05/meaning-memes/#comments</comments>
		<pubDate>Tue, 05 May 2009 10:01:19 +0000</pubDate>
		<dc:creator>Paul Evans</dc:creator>
				<category><![CDATA[Web culture]]></category>
		<category><![CDATA[Memes]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Viral marketing]]></category>

		<guid isPermaLink="false">http://www.memeserver.co.uk/?p=300</guid>
		<description><![CDATA[One weakness of the name &#8216;memeserver&#8217; is that you have to spell it out a lot on the phone. &#8220;Nemeserver?&#8221; or &#8220;mem-server?&#8221; are the two common ones but there are plenty more. Initially, I thought this pointed to a poor choice of name (or name &#8230;. FAIL! as one popular viral would have it). But [...]


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			<content:encoded><![CDATA[<div class="wp-caption alignleft" style="width: 220px"><img title="Viral bird" src="http://agsinger.com/pics/50%20viral%20images/breakrules.jpg" alt="What makes an image viral? " width="210" height="280" /><p class="wp-caption-text">What makes an image &#39;viral&#39;? </p></div>
<p>One weakness of the name <em>&#8216;memeserver&#8217;</em> is that you have to spell it out a lot on the phone.</p>
<p><em>&#8220;Nemeserver?&#8221;</em> or <em>&#8220;mem-server?&#8221;</em> are the two common ones but there are plenty more. Initially, I thought this pointed to a poor choice of name (or <em>name &#8230;. FAIL!</em> as <a href="http://failblog.org/">one popular viral</a> would have it). But on reflection, I&#8217;m always glad about it. Whenever someone doesn&#8217;t pronounce it properly, you can gently introduce the subject: &#8220;Do you know what a <em>meme</em> is?&#8221;</p>
<p>When I explain <a href="http://en.wikipedia.org/wiki/Internet_meme">the concept</a>, most people seem to find it a fascinating one. Either that, or they are really convincingly polite.</p>
<p>It fascinates me anyway. <a href="http://www.bbc.co.uk/blogs/technology/2009/05/the_meaning_of_memes.html">Here&#8217;s the BBC&#8217;s Rory Cellan Jones&#8217; take on the subject</a>. <a href="http://thefuturebuzz.com/2008/06/15/50-viral-images-and-how-they-spread/">Here are some viral images</a> that have worked along with an account of why they worked.</p>
<p><a href="http://www.viralvideochart.com/break/susan_boyle_stuns_crowd_with_epic_singing?id=702974">This site</a> is claiming that the Susan Boyle video has already had over 127 million views and counting. And here&#8217;s that <a href="http://www.youtube.com/watch?v=N7IZmRnAo6s">dancing cockatoo</a> if you aren&#8217;t one of the 2,271,983<span id="watch-views"><span id="watch-view-count"> people who have already seen it. Here are the  <a href="http://www.viralvideochart.com/">&#8216;Top 20  Viral Videos&#8217;</a><br />
</span></span></p>

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<strong>Psst - viral marketing doesn't work - pass it on!:</strong>
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