This article on the Pinboard blog comes with the most credible of endorsements: At least four people that I know (who aren’t connected to each other as far as I know) have linked to it on Facebook/Google+/Twitter. In an odd way, the way that I found it shows the other side of the question that [...]
Posts under ‘Web strategy’
Being a ‘firehose predator’ – looking for changes
A few weeks ago, I posted here on ‘drinking from the firehose‘, looking at what we can learn from the huge tide of commentary that social media is creating for the first time. For me, the most interesting aspect of this is that it gives journalists, PRs, or even more sophisticated intelligence gatherers, the chance [...]
Things people in PR & Campaigns need to know: Reading Twitter’s firehose
I’ve recently posted here about how most major social media applications are a bit like an iceberg – and how most of us only get to see the tip of it. I’ve also looked at how the internet could be looked at as a vast conspiracy to make us all machine readable. Today, I’d like [...]
The Twitter ‘Firehose’: Going beyond the tip-of-the-iceberg.
I’ll be posting up a bit more about social media analytics over the coming weeks and months, but today’s news – ‘Hedge fund uses Twitter sentiment analysis to guide decisions’ - provides a useful opportunity to provide a timely taster. For example, can we use this kind of approach to improve campaigning, media-monitoring, governance or public health? [...]
Valuing web-design
I spent years pitching for business as part of a web-development company. No-one explained the value-model as well as Dan at ALittleBitOfSomething dot com.
More on viral imagery
A while ago, I posted here on a list of images that had gone viral – images that had properties that made people want to forward them on to others. Here’s a good post with another load of them – including this one (perhaps the most mild mannered one of all of them, but my [...]
Leadership blogging tips 7: Promoting your work
The first tip in this series urged leadership bloggers to decide who they were writing for and to focus on this audience. Subsequent tips have looked at how you do this with your writing and how you handle subsequent interaction. But there’s also the mechanics of getting those all-important eyeballs on your work. Remember, though [...]
What web-developers don’t want you to know
If you’re thinking of developing a website for your business or organisation, you can use Google to find a few articles with standard boilerplate advice about using wireframes, the linear-thinking alternative, the Project Initiation Document (PiD) with a conclusion that you should really be digging the dynamic and hip agile approach to planning your work. Combine this with the expensive [...]
Trades Unions using Twitter
Shorter version of this post Twitter is a powerful tool. Increasingly, people who work in campaigns and communications believe this is probably true. They beleive it because thought-leaders in communications and marketing say it’s a powerful tool – and are known to use it very well. (See [social proof]) What they don’t always know is [...]
Updating websites every day (without too much work)
Got a website? Feeling guilty because you’ve not fed it lately? While it’s probably not the end of the world, unchanged websites soon slip down search-engine rankings. The digital version of tumbleweed doesn’t look good at the best of times. Perhaps, worst of all, if your reason for neglecting it is that you’re too busy, [...]
