Even after Googling for ten minutes or so, I was unable to work out whether it was Groucho Marx or George Burns who said, “The secret of acting is sincerity. If you can fake that, you’ve got it made.” That may be true for actors, but one of the hardest lessons that brands, politicians and marketers [...]
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“An administrator in a bureaucratic world is a man who can feel big by merging his non-entity in an abstraction. A real person in touch with real things inspires terror in him.” - Marshall McLuhan
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