A few weeks ago, I posted here on ‘drinking from the firehose‘, looking at what we can learn from the huge tide of commentary that social media is creating for the first time. For me, the most interesting aspect of this is that it gives journalists, PRs, or even more sophisticated intelligence gatherers, the chance [...]
Posts Tagged ‘Sentiment analysis’
Things people in PR & Campaigns need to know: Reading Twitter’s firehose
I’ve recently posted here about how most major social media applications are a bit like an iceberg – and how most of us only get to see the tip of it. I’ve also looked at how the internet could be looked at as a vast conspiracy to make us all machine readable. Today, I’d like [...]
