The Twitter ‘Firehose’: Going beyond the tip-of-the-iceberg.

I’ll be posting up a bit more about social media analytics over the coming weeks and months, but today’s news – ‘Hedge fund uses Twitter sentiment analysis to guide¬†decisions’¬†– provides a useful opportunity to provide a timely taster. For example, can we use this kind of approach to improve campaigning, media-monitoring, governance or public health? […]

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