Shorter version of this post Twitter is a powerful tool. Increasingly, people who work in campaigns and communications believe this is probably true. They beleive it because thought-leaders in communications and marketing say it’s a powerful tool – and are known to use it very well. (See [social proof]) What they don’t always know is [...]
Posts Tagged ‘Trades unions’
Viral fraternalism: Why trades unions have the most to gain from social media tools
Even after Googling for ten minutes or so, I was unable to work out whether it was Groucho Marx or George Burns who said, “The secret of acting is sincerity. If you can fake that, you’ve got it made.” That may be true for actors, but one of the hardest lessons that brands, politicians and marketers [...]
TUC Social Media Seminar – speaking notes
I spoke at a TUC seminar last night. There were a few other really good speakers including one of my favourite political bloggers, Tom P, and high-traffic campaigner Richard Murphy , Nigel Stanley – TUC head of comms and manager of the ToUChstone blog. Here are my speaking notes. John Gray wrote about it on [...]
Membership organisations websites – the basics
I was at a TUC seminar on social media last night, doing a short talk alongside a couple of very good bloggers. I’ll post notes on what I said later, but – as a prelude, I thought I’d put up a short post about something that preoccupied me for a number of years while working [...]
Speaking to Trade Unions about social me …
Speaking to Trade Unions about social media tonight. Going to cover ideas like ‘crowdsourcing policy evidence’ ‘point-of-view shifting’ and trying to focus members on policy not politics, participative policy-making and the benefits (better quality, more credibility), increasing the visibility of Unions and recruitment patterns online. I’ll post the notes up here later.
