Even after Googling for ten minutes or so, I was unable to work out whether it was Groucho Marx or George Burns who said, “The secret of acting is sincerity. If you can fake that, you’ve got it made.”  That may be true for actors, but one of the hardest lessons that brands, politicians and marketers [...]

I spoke at a TUC seminar last night. There were a few other really good speakers including one of my favourite political bloggers, Tom P, and high-traffic campaigner Richard Murphy , Nigel Stanley – TUC head of comms and manager of the ToUChstone blog. Here are my speaking notes. John Gray wrote about it on [...]

I was at a TUC seminar on social media last night, doing  a short talk alongside a couple of very good bloggers. I’ll post notes on what I said later, but – as a prelude, I thought I’d put up a short post about something that preoccupied me for a number of years while working [...]