A while ago, I posted here on a list of images that had gone viral – images that had properties that made people want to forward them on to others. Here’s a good post with another load of them – including this one (perhaps the most mild mannered one of all of them, but my [...]
Posts Tagged ‘Viral marketing’
Trades Unions using Twitter
Shorter version of this post Twitter is a powerful tool. Increasingly, people who work in campaigns and communications believe this is probably true. They beleive it because thought-leaders in communications and marketing say it’s a powerful tool – and are known to use it very well. (See [social proof]) What they don’t always know is [...]
Viral fraternalism: Why trades unions have the most to gain from social media tools
Even after Googling for ten minutes or so, I was unable to work out whether it was Groucho Marx or George Burns who said, “The secret of acting is sincerity. If you can fake that, you’ve got it made.” That may be true for actors, but one of the hardest lessons that brands, politicians and marketers [...]
The meaning of memes
One weakness of the name ‘memeserver’ is that you have to spell it out a lot on the phone. “Nemeserver?” or “mem-server?” are the two common ones but there are plenty more. Initially, I thought this pointed to a poor choice of name (or name …. FAIL! as one popular viral would have it). But [...]
