One weakness of the name ‘memeserver’ is that you have to spell it out a lot on the phone. “Nemeserver?” or “mem-server?” are the two common ones but there are plenty more. Initially, I thought this pointed to a poor choice of name (or name …. FAIL! as one popular viral would have it). But [...]

Even after Googling for ten minutes or so, I was unable to work out whether it was Groucho Marx or George Burns who said, “The secret of acting is sincerity. If you can fake that, you’ve got it made.”  That may be true for actors, but one of the hardest lessons that brands, politicians and marketers [...]